Marketing Director, Hotels & Hospitality Group in Chicago, IL at JLL

Date Posted: 7/23/2018

Job Snapshot

  • Employee Type:
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

We are currently seeking a Director of Marketing to drive strategic internal and external marketing initiatives for the Hotels & Hospitality Group (HHG). The Director is responsible for leading all marketing activities related to conceptualizing and implementing strategies and tactics in support of strategic business goals.
This role is ideal for a marketer with 6-10 years of experience working in highly complex business environments, managing comprehensive marketing programs. This is a great opportunity for a current director looking to work in CRE, a senior manager looking to elevate their career or a national manager looking for a new challenge.

As a player/coach, this role will lead the marketing efforts and orchestrate strategies that:

  • Continuously elevate awareness of JLL’s expertise, capabilities and client work
  • Support the client journey and nurture relationships with prospects and clients
  • Contribute to lead generation and business results
  • Improve JLL’s competitive advantage
  • Promote and protect the JLL brand

What this job involves:

Marketing Strategy/Planning

  • Develop and execute a marketing and communications strategy in support of national business goals.
  • Lead the annual marketing planning process, including budget projections. 
  • Create and own process to integrate and align with broader investor marketing efforts by driving collaboration on initiatives such as content development, events, annual marketing plans, marketing operation processes, digital efforts, metrics reporting and analysis, and best practices implementation.
  • Develop and maintain pitch and proposal baseline to ensure all internal stakeholders are armed with information that creates opportunities to sell and differentiate us from the competition.
  • Create programs that drive and support achievement of sales metrics (financial) and growth goals (portfolio growth, market share, financial)
  • Define key performance metrics and monitor, measure and communicate results of marketing and communication tactics; interpret metrics to drive future results.
  • Direct, guide, evaluate and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hire and train team members as appropriate.
  • Partner closely with the Executive Vice President of Marketing, Investor Services and the executive leadership for HHG.

Competitive and Client Intelligence  

  • Maintain knowledge of our competitive and client intelligence to develop an appropriate competitive positioning strategy and drive consistency of messaging in the marketplace.
  • Partner with Research and PR team to deliver strong thought leadership, transform analytical information into client-friendly and consumable content.

Integrated Marketing Efforts 

  • Design and implement marketing programs that drive sales and include messaging, competitive analysis, content marketing, events, sponsorships, direct marketing, digital campaigns and account-based marketing.  Drive efficiency across the Americas HHG platform.
  • Partner with the creative services, research and PR teams to ensure that marketing efforts of the business lines are fully integrated and serviced by all areas of the marketing team.
  • Acts as champion of cross-selling campaigns to ensure optimal impact of JLL marketing efforts. Responsible championing joint efforts between all business lines with regards to event, sponsorship, advertising, PR, promotion and other program marketing spend.

Sound like you? Before you apply it's worth knowing what we are looking for:

  • Bachelor’s degree
  • Experience in marketing and communications
  • Experience working in heavily matrixed environments and leading by influence
  • Real estate brokerage experience preferred
  • Digital marketing mindset
  • Direct experience in marketing professional services to corporate community
  • Credentials that prove strong understanding of what is required to develop and launch new products and services
  • Experience managing and mentoring diverse team; relevant training/coaching areas
  • Familiarity with branding, competitive assessment, public relations, media and collateral development
  • Expertise in influencing business strategies and aligning communications with commercial objectives
  • Ability to adapt plans and priorities to address resource and operational challenges, industry shifts and economic changes
  • Advanced Microsoft office product knowledge - Excel, Word, PowerPoint and Outlook
  • Working knowledge of Adobe Creative Suite products including InDesign, Photoshop, Illustrator
  • Familiarity with Eloqua and Salesforce is a plus

What you can expect from us

You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.

Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. We’ll offer you a competitive salary and benefits package.

Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...

Apply today!


JLL Is an Equal Opportunity Employer

JLL is committed to developing and maintaining a diverse workforce.  JLL strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, trade union membership, social position, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law.  The company also endeavors to make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodations would impose an undue hardship on the operation of our business and ensures that employment decisions are based only on valid job requirements.

For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy at  

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