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Digital Analyst (tagging) in Gurugram at JLL

Date Posted: 1/10/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Gurugram
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/10/2019

Job Description

Title

Analyst – Digital Marketing

Business unit

Marketing

Reporting to

Assistant Manager- Digital Marketing

Key stakeholders

Global

Direct reports

Nil

Duties & responsibilities

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.

  • Developing and implementing effective search engine optimization (SEO) strategies
  • Coordinating content, design, social media, marketing and other activities
  • Managing offsite and onsite optimization projects and reporting on performance 

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Responsibilities:

  •  Develop and execute successful SEO strategies
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends

Requirements:

  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills

Stakeholder Relationship:

  • Manage relationships with stakeholders to understand their briefs and deliver accordingly.

Performance objectives

Must be a problem solver, aware of industry trends.

Key skills

Skills and knowledge:

  • Proven work experience as a SEO manager
  • Develop and execute successful SEO strategies
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes

Ideal candidate will be adaptable to new tools as per business requirement

Communication skills:

  • Good communication skills to understand and work on briefs

Time Management:

  • Detail-oriented, organized, with problem solving approach and should be able to manage multiple projects and simultaneously while maintaining accuracy

Team Player:

  • Must be a self-starter, but also a team player with the ability to multi-task and excel in a fast paced, matrix  and customer service oriented environment

Employee specification

Education/training:

  • Graduates/Postgraduates

Years of relevant experience:

  • 1-3 years of professional experience in Marketing Communications

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